This Week in Smashville
Promoted upcoming theme nights by integrating direct ticket and bundle links to boost engagement and sales. Developed and distributed digital content highlighting Predators hockey news, upcoming home games, ticket releases, and arena concerts to drive fan interest. Coordinated and publicized community relations initiatives and satellite campus events to strengthen local connections and brand visibility.
Know Before You Go
These emails served as pre-event communications sent to attendees with key details like event schedules, venue policies, parking, security procedures, and special promotions to ensure a seamless experience. I created these emails by compiling and organizing essential logistical information, tailoring content to the specific event, and aligning the tone with NHL and venue branding. This ensured fans arrived informed, prepared, and excited for the game or event.
Fantastic 5k
A 5k community event that expanded the team’s presence beyond the arena by engaging fans, families, and fitness enthusiasts through race-day branding, social media engagement, and gaining sponsor activations. It created a fun and memorable experience that strengthened connections with the community while showcasing the Predators’ commitment to being more than just a hockey team.
Plaza Parties
Responsible for sourcing vendors, coordinating plaza setup for partnership activations, overseeing event execution, and managing physical marketing collateral.