Brand Ambassador | Crunch Fitness 

May 2025-July 2025

• Generated hundreds of qualified leads through direct outreach and active community engagement, ranking in the top 3 for membership sales during the gym’s grand opening campaign.

• Supported management in executing 10+ pre-sale events, including site activations and promotional sales, contributing to a 25% increase in local brand awareness within the first month.

• Created and managed a social media content calendar using Meta Business Suite, increasing daily engagement by 15% and driving pre-launch visibility.

 

Digital Media Coordinator | Tennessee State University Athletics 

July 2024 - May 2025

• Conduct comprehensive research on the latest digital marketing trends to ensure innovative strategies are implemented.

• Develop and execute monthly content calendars aligned with strategic marketing initiatives, effectively driving social media growth and engagement.

• Analyze key performance metrics to derive actionable insights, leading to strategic adjustments that significantly enhanced audience engagement. Successfully increased daily social media interaction by 20%, demonstrating a strong aptitude for data-driven decision-making and optimized content strategies. 

 

Lead Campus Brand Ambassador | Teamwork Online 

August 2024 - May 2025

• Promoted Teamwork Online to over 300 students through classroom visits, student org meetings, and digital campaigns, leading to a 40% increase in student sign-ups.

• Collected and reported monthly feedback from students on platform usability, career interests, and industry trends to inform new student engagement initiatives.

• Planned and executed 3+ career-focused events, averaging 150 attendees each, in collaboration with Teamwork Online and campus partners to enhance career readiness and networking access.

 

Broadcast Coordinator | ESPN

August 2024- December 2024

• Coordinated live broadcasts of Division I university football games on ESPN+, ensuring all network standards and quality requirements were met.

• Served as liaison between production teams and on-field officials to facilitate smooth game execution and timely communication.

• Managed timing for replays, timeouts, and media breaks during broadcasts, collaborating closely with officials to maintain broadcast flow for audiences averaging thousands of viewers per game.

 

Communications Assistant | Clark Atlanta University Athletics

May 2024 - August 2024

• Leveraged strong written communication skills to create external promotions, invitations, and newsletters targeting 10,000+ Athletics supporters, alumni, and fan communities, increasing digital engagement and event awareness.

• Strategically planned and executed marketing initiatives across 9 counties in the Metro Atlanta region, researching community calendars and identifying high-traffic opportunities for brand visibility.

• Coordinated and led 4 major activations, each drawing an average of 400+ attendees, enhancing outreach, brand engagement, and local presence for the athletics program.

 

Marketing Consultant | Georgia State University Athletics

May 2024 - August 2024

• Conducted extensive market research using publicly available platforms such as NCAA Research, Statista, and Sports Business Journal to evaluate industry trends and understand the current state of the organization’s marketing efforts.

• Assessed organizational needs and market data to develop a strategic plan focused on enhancing community presence, campus visibility, and revenue generation.

• Implemented 3 targeted strategies to increase community outreach, boost student engagement, and drive ticket sales through bundled promotions and localized campaigns.

 

Lead Campus Brand Ambassador | Memphis Grizzlies

August 2023 - May 2024

• Developed and implemented high-impact digital marketing campaigns, resulting in recognition as the top-performing University partner out of 5 universities.

• Successfully coordinated logistics and led 5 fan engagement events, producing recap reports that analyzed an average of 400 attendee interactions and identified key buyer/fan personas.

• Conducted in-depth analysis of campaign performance data, identifying 3 actionable trends that optimized strategies and improved brand awareness among college students near the Memphis market by 15%.

 

Marketing Intern | Nashville Predators 

August 2023 - January 2024

• Contributed to the creation and execution of promotional campaigns by tracking and analyzing in-house marketing efforts and email performance metrics, leading to improved audience targeting.

• Assisted with 15+ game night activations and plaza parties, supporting concourse setup, theme night integration, and fan engagement strategies for crowds averaging 18,000 attendees per game.

• Managed marketing inventory and coordinated the distribution of 2,000+ promotional items throughout the Nashville community to boost brand visibility and event awareness.

Summer Intern | Memphis Redbirds & 901 FC

May 2023 – August 2023

• Managed and executed fan engagement activities, including giveaways and sponsorship activations, impacting over 5,200 fans per event.

• Implemented production strategies for pre-game routines, improving operational efficiency and enhancing overall fan experience.

• Led the MLB Play Now camp, ensuring smooth operations and a positive experience for all participants.

 

NFL Consortium | Tennessee Titans

May 2023 

• Gained in-depth knowledge of governance and policy in managing sport enterprises by completing analyses focused on real-world policymaking scenarios.

• Evaluated the societal impact of sports organizations by engaging with 20+ industry executives and leaders through panels, networking sessions, and coursework, identifying key factors behind long-term organizational success.

• Represented TSU in the TSU-Titans partnership as a student spokesperson, supporting outreach efforts that engaged thousands of community members and increased student involvement in team-led initiatives.

 

Fan Engagement Intern | Nashville Soccer Club

August 2022- November 2022

• Coordinated pre- and post-game entertainment, managing high-profile celebrity appearances and ensuring seamless execution for an average of 30,000 fans per game.

• Actively contributed to strategic discussions on marketing and promotional initiatives, driving both quality and engagement.