Brand Ambassador | Crunch Fitness 

May 2025-July 2025

• Generated hundreds of qualified leads through direct outreach and active community engagement, ranking in the top 3 for membership sales during the gym’s grand opening campaign.

• Supported management in executing 10+ pre-sale events, including site activations and promotional sales, contributing to a 25% increase in local brand awareness within the first month.

• Created and managed a social media content calendar using Meta Business Suite, increasing daily engagement by 15% and driving pre-launch visibility.

 

Digital Media Coordinator | Tennessee State University Athletics 

July 2024 - May 2025

• Created a multi-channel marketing strategy that increased daily engagement by 20% through strategic content planning, live in-game social coverage, and Platform specific optimization.

• Produced 20+ graphics and published multiple articles on the athletics website, contributing to a 30% increase in weekly traffic and consistent brand presence across digital channels.

 

Lead Campus Brand Ambassador | Teamwork Online 

August 2024 - May 2025

• Promoted Teamwork Online to over 300 students through classroom visits, student org meetings, and digital campaigns, leading to a 40% increase in student sign-ups.

• Collected and reported monthly feedback from students on platform usability, career interests, and industry trends to inform new student engagement initiatives.

• Planned and executed 3+ career-focused events, averaging 150 attendees each, in collaboration with Teamwork Online and campus partners to enhance career readiness and networking access.

 

Broadcast Coordinator | ESPN

August 2024- December 2024

• Coordinated live broadcasts of Division I university football games on ESPN+, ensuring all network standards and quality requirements were met.

• Served as liaison between production teams and on-field officials to facilitate smooth game execution and timely communication.

• Managed timing for replays, timeouts, and media breaks during broadcasts, collaborating closely with officials to maintain broadcast flow for audiences averaging thousands of viewers per game.

 

Communications Assistant | Clark Atlanta University Athletics

May 2024 - August 2024

• Leveraged strong written communication skills to create external promotions, invitations, and newsletters targeting 10,000+ Athletics supporters, alumni, and fan communities, increasing digital engagement and event awareness.

• Strategically planned and executed marketing initiatives across 9 counties in the Metro Atlanta region, researching community calendars and identifying high-traffic opportunities for brand visibility.

• Coordinated and led 4 major activations, each drawing an average of 400+ attendees, enhancing outreach, brand engagement, and local presence for the athletics program.

 

Marketing Consultant | Georgia State University Athletics

May 2024 - August 2024 

• Performed a comprehensive website audit identifying gaps, and finding opportunities for stronger customer engagement.

   

• Conducted competitor analysis and market research analyzing industry trends and demographics, creating three detailed customer personas that shaped campaign messaging and optimized targeting.

• Developed a strategic partnership plan with local businesses, outlining targeted activation concepts designed to expand market reach, strengthen community engagement, and deliver measurable growth outcomes.

 

Lead Campus Brand Ambassador | Memphis Grizzlies

August 2023 - May 2024

• Developed and implemented high-impact digital marketing campaigns, resulting in recognition as the top-performing University partner out of 5 universities.

• Successfully coordinated logistics and led 5 fan engagement events, producing recap reports that analyzed an average of 400 attendee interactions and identified key buyer/fan personas.

• Conducted in-depth analysis of campaign performance data, identifying 3 actionable trends that optimized strategies and improved brand awareness among college students near the Memphis market by 15%.

 

Marketing Intern | Nashville Predators 

August 2023 - January 2024

• Contributed to the creation and execution of promotional campaigns by tracking and analyzing in-house marketing efforts and email performance metrics, leading to improved audience targeting.

• Assisted with 15+ game night activations and plaza parties, supporting concourse setup, theme night integration, and fan engagement strategies for crowds averaging 18,000 attendees per game.

• Managed marketing inventory and coordinated the distribution of 2,000+ promotional items throughout the Nashville community to boost brand visibility and event awareness.

Summer Intern | Memphis Redbirds & 901 FC

May 2023 – August 2023

• Managed and executed fan engagement activities, including giveaways and sponsorship activations, impacting over 5,200 fans per event.

• Implemented production strategies for pre-game routines, improving operational efficiency and enhancing overall fan experience.

• Led the MLB Play Now camp, ensuring smooth operations and a positive experience for all participants.

 

NFL Consortium | Tennessee Titans

May 2023 

• Gained in-depth knowledge of governance and policy in managing sport enterprises by completing analyses focused on real-world policymaking scenarios.

• Evaluated the societal impact of sports organizations by engaging with 20+ industry executives and leaders through panels, networking sessions, and coursework, identifying key factors behind long-term organizational success.

• Represented TSU in the TSU-Titans partnership as a student spokesperson, supporting outreach efforts that engaged thousands of community members and increased student involvement in team-led initiatives.

 

Fan Engagement Intern | Nashville Soccer Club

August 2022- November 2022

• Coordinated pre- and post-game entertainment, managing high-profile celebrity appearances and ensuring seamless execution for an average of 30,000 fans per game.

• Actively contributed to strategic discussions on marketing and promotional initiatives, driving both quality and engagement.