Cocokind
Developed a full case brief for Cocokind using a standardized framework to define the core strategic problem and evaluate the surrounding market, customer, and competitive factors. Analyzed multiple strategic alternatives and synthesized evidence‑based reasoning to determine the most effective recommendation. Created a practical implementation plan outlining clear steps, ownership, and timelines to support execution of the proposed strategy.
Marcus Theatres
Analyzed eight years of Marcus Theatres data to quantify how often and where customer cheating occurred. Identified clear behavioral patterns and operational weak points driving revenue loss across locations. Delivered focused recommendations to reduce cheating through policy updates, staff training, and technology improvements.
Strategic Plan
This Marketing Strategic Plan analyzes Buoy's current situation, market, competition, and internal capabilities, and provides strategic recommendations and an action plan to drive growth and achieve objectives in the coming year.
Knox Glo Aesthetics
Conducted a conjoint‑analysis–based research project to understand how male consumers perceive Knox Glo and identify the product attributes that most influence their engagement. Using survey data and demographic segmentation, uncovered clear preference patterns and opportunities to strengthen appeal among under‑engaged groups. Delivered targeted social media and marketing collateral recommendations to boost awareness, relevance, and overall engagement.
Social Media Analysis
This project analyzes Wendy’s social media strategies by examining the types of content they post, how they address customer complaints online, and evaluates the strengths and weaknesses of their overall social media engagement.
Creativity Example
The purpose of this project is to create a marketing piece, whether a brochure, PowerPoint, or letter, for the Nashville Chamber of Commerce that positions Nashville as the ideal city for young professionals.