Strategic Plan
This Marketing Strategic Plan analyzes Buoy's current situation, market, competition, and internal capabilities, and provides strategic recommendations and an action plan to drive growth and achieve objectives in the coming year.
Social Media Analysis
This project analyzes Wendy’s social media strategies by examining the types of content they post, how they address customer complaints online, and evaluates the strengths and weaknesses of their overall social media engagement.
Creativity Example
The purpose of this project is to create a marketing piece, whether a brochure, PowerPoint, or letter, for the Nashville Chamber of Commerce that positions Nashville as the ideal city for young professionals.