Lead Campus Brand Ambassador | Teamwork Online | Hybrid

August 2024 - Present

• Promote Teamwork Online’s platform and its resources to students on your campus. Help students understand the benefits of using the platform for internships, jobs, and networking opportunities.
• Provide regular feedback to Teamwork Online on campus trends, student interests, and potential new initiatives that could better engage my peers.
• Organize and promote virtual or on-campus events related to career development, networking, or specific industry opportunities. Collaborate with Teamwork Online to ensure event success.

Digital Media Coordinator | Tennessee State University Athletics | Nashville, TN 

July 2024 - Present

• Conduct comprehensive research on the latest digital marketing trends to ensure innovative strategies are implemented.
• Develop and execute monthly content calendars aligned with strategic marketing initiatives, effectively driving social media growth and engagement.
• Analyze key performance metrics to derive actionable insights, leading to strategic adjustments that significantly enhanced audience engagement. Successfully increased daily social media interaction by 20%, demonstrating a strong aptitude for data-driven decision-making and optimized content strategies. 

Broadcast Coordinator | ESPN | Nashville, TN

August 2024- December 2024

• Attend all team meetings.
• Ensure that broadcasts runs smoothly according to network standards.
• Coordinate with the on-field officials to facilitate stoppages for replays and timeouts.

Public Relations Co-Chair | Alpha Kappa Alpha Sorority, Inc. | Nashville, TN

April 2024-December 2024

• Responsible for preparing, editing, and distributing news releases and advertisements for chapter events.
• Assist in the production of the chapter newsletter.

Communications Assistant | Clark Atlanta University Athletics | Atlanta, GA

May 2024 - August 2024

• Leveraged strong written communication skills to craft external promotions, invitations, and newsletters aimed at engaging Athletics supporters, alumni, and fan communities.
• Strategically planned and executed marketing initiatives and promotional activities on campus and throughout the Metro Atlanta region.

Marketing Consultant | Georgia State University Athletics | Atlanta, GA

May 2024 - August 2024

• Analyzed company profile and operations to assess marketing needs and opportunities.
• Conducted market research to identify industry trends and growth potential.
• Developed and executed a targeted marketing strategy aligned with objectives and budget.

Lead Campus Brand Ambassador | Memphis Grizzlies | Hybrid

August 2023 - May 2024

• Developed and implemented high-impact digital marketing campaigns, resulting in highest performing University partner, outperforming peers.
• Successfully coordinated logistics and led fan engagement events, culminating in comprehensive recap reports that evaluated buyer personas and provided data-driven recommendations for future initiatives.
• Conducted in-depth analysis of campaign performance data to identify actionable trends and optimize strategies, enhancing overall campaign effectiveness.

Marketing Intern | Nashville Predators | Nashville, TN

August 2023 - January 2024

• Contributed to the creation and execution of promotional campaigns, leveraging email marketing systems (such as Emma) to design and send targeted mass emails, track engagement, and analyze the performance of in-house marketing initiatives.
• Supported game night activations for the Nashville Predators, including concourse setup, plaza party coordination, and the integration of themes and promotional nights for an average audience of 18,000 fans per game.
• Oversaw the Marketing Department's inventory management and coordinated the distribution of promotional materials throughout the Nashville community.

Summer Intern | Memphis Redbirds & 901 FC | Memphis, TN 

May 2023 – August 2023

• Aided in the activation of corporate partnerships, ensuring seamless execution of sponsorships and promotional events during game days.
• Identified candidates for photography and video profiles and cultivates ways to integrate them into new and existing marketing campaigns and properties.

• Supported fan engagement management efforts, coordinating activities and promotions to enhance the fan experience and increase attendance.

NFL Consortium | Tennessee Titans | Nashville, TN

May 2023 

• Gained expertise in the role of governance and policy in managing sport enterprises, with a strategic focus on policymaking.
• Analyzed the relationship between sports organizations and society, drawing insights from industry leaders and executives on success factors.
• Served as a spokesperson for the TSU-Titans partnership, promoting collaboration, and enhancing community engagement.

Fan Engagement Intern | Nashville Soccer Club | Nashville, TN

August 2022- November 2022

• Coordinated pre- and post-game entertainment, managing high-profile celebrity appearances and ensuring seamless execution for an average of 30,000 fans per game.
• Actively contributed to strategic discussions on marketing and promotional initiatives, driving both quality and engagement.